Championing the Collectible Home
a small company with a big initiative: the collectible home. Bringing art and interior design from around the world to chicago, primitive is one-of-a-kind. i championed the brand, marketing and advertising from a 360 perspective. over time, we transitioned to 100% digital with a rework of the ui/ux and email campaigns (of course with on-site signage here and there).
Role: senior art director, design
Category: brand identity, digital, ui/ux, signage